Goodman Values Cube

Unique interface for exploring the Goodman Brand Values.

Invited to the project by Yonder Creative, our brief was to create a unique interface for Goodman's Brand Values. An interactive cube was created which encapsulated 4 brand values and the Goodman logo. The reflective surface and the subtle light refractions are the key visual features of the cube, to gives it a physical, glassy presence.

The cube rotates freely, exposing glimpses of the brand values and can be grabbed and rotated using touch or mouse. Tapping on the cube, centres the cube face forward, bring the brand value to the foreground. A secondary menu shortcuts the cube interaction and instantly locks the cube to any brand value.

Goodman Values Cube lives here >