Myer Feeling Good

Letting Melbourne shoppers know that spring is here.

Working with Clemenger BBDO in Melbourne we rolled out a playful installation for Myer's Feeling Good campaign to let shoppers know that spring is here.

Using our tried and tested motion tracking system shoppers were captured as they zipped past or played in front of Myer's large shop front windows and turned into a beautiful array of spring time rainbow particles.

It was a great canvas to work on with giant LED screens and plenty of eager foot traffic at all hours of the day, including during Melbourne's fantastic White Night festival.


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